Twitter CEO position is now taken up by Linda Yaccarino, the former NBC Universal Executive as per media sources. The Wall Street Journal has reported the news after the owner of Twitter, Elon Musk announced the same. Musk also confirmed that he will be shifting to a new role of Chief Strategist on Twitter once Linda takes up the position of Twitter CEO in another 6 weeks.
New Twitter CEO announced
Linda Yaccarino, who has been the Chairman of global advertising and partnerships at NBCUniversal Media, didn’t respond to an email seeking comment on her role as Twitter CEO, and a representative for NBCUniversal said she was in rehearsals for the company’s Upfront presentations to advertisers.
Musk bought Twitter for $44 billion last October and indicated that he’d only be in charge for a limited time to complete the organizational overhaul he thought the company needed to prosper. Musk complained of having “too much work” and sleeping at Twitter’s San Francisco headquarters while implementing radical changes. In December, Musk asked his Twitter followers if he should step down as CEO and 57.5% said yes. The billionaire will remain executive chairman after the transition.
New Twitter CEO – Challenges Ahead
As per the latest news and rumored the next Twitter CEO will have to deal with the fallout from his ownership, including an advertiser exodus. Despite a slight uptick in daily users since early 2022, Twitter’s revenue has fallen by 50% since October as a result of a “massive decline” in advertising, Musk said in March. The company’s Twitter Blue subscription service plan has also been flailing, drawing less than 1% of the user base. Musk has cut thousands of jobs, scaled back the company’s content moderation and allowed accounts previously banned for breaking rules to return.
Musk already has a friendly relationship with Yaccarino, who interviewed him last month for the Twitter CEO at a major advertising conference in Miami and called him “friend” and “buddy” on stage. Recently, Twitter and NBCU expanded their Olympic Games partnership.
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